The Blog
read post
Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
read post
Maggots. That’s what I remember most. When I lived in Toronto, composting was easy. My apartment building had a system built right into the garbage chute. I separated my food scraps, tossed them down the chute, and felt good knowing they were handled. It was easy, convenient, and honestly? Kind of satisfying. Then I moved […]
read post
You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
read post
Running an eCommerce business is no walk in the park. It’s a challenging journey filled with obstacles and potential missteps. Even the most experienced entrepreneurs have made their fair share of mistakes along the way. In this post, we’ll explore some of the most common eCommerce pitfalls and provide you with actionable advice to help […]
read post
As a fellow Shopify entrepreneur, I know how challenging it can be to effectively manage an email list. I also understand how incredibly difficult it is to clean your list of inactive email subscribers who used to be loyal to you. It can feel like re-entering the dating world, where you invest a ridiculous amount […]
read post
Did you know that in addition to running my agency, I also own a Shopify store? Some might say I’m crazy for juggling client projects and my own small business simultaneously, but there’s a good reason behind it. If you’ve read my about page, you know that I’m a passionate sustainability advocate. I love working […]
