- Researched the most sustainable, low-waste materials
- Built relationships with manufacturers who shared the same values as you
- Invested in recyclable or compostable packaging so that you could reduce your customers' footprint.
Every step you’ve taken has been rooted in care and intention, but let’s be real, it’s also cost you a lot to get here.
You started your store with a clear mission: To do better for the planet and its people
Facebook ads that flopped
But when it came to marketing, you faced...
You ran the campaigns, but all you got were trolls, low clicks, and terrible returns.
hours wasted on instagram
You spent hours editing reels only to see your engagement drop.
Experts you can't afford
When you needed helped from your website or marketing, you quickly realized how expensive or generalized service providers are.
And somehow, you're still stuck
Your traffic is low. Your sales aren’t consistent. And you’re tired of pouring money, time, and your soul into a business that isn’t growing.
You need a new strategy specifically built for brands like yours
One that doesn’t rely on constant content creation, big budgets, or viral trends.
One that meets conscious consumers where they actually are: searching, reading, researching, and learning.
That’s what the Purpose-to-Profit Blogging & SEO Mentorship is for.
I once dumped $50k in paid ads for my own brand
I know exactly how you feel...
This mentorship exists because of what I learned building my own brand—The Kind Pet.
We invested thousands into Google Ads hoping they’d jumpstart growth.
Instead, we got low clicks, passive-aggressive comments, and no real ROI. It felt like the business we loved was slipping through our fingers.
Stuck at $50,000 in debt, we knew we had to figure out a better, cheaper way to grow.
Because we previously grew my business partner's stores using an organic strategy, we decided to try Blogging and Search Engine Optimization (SEO) for The Kind Pet.
In under a year, we grew our small store from 200 to 16,000 monthly sessions and tripled our revenue.
FINALLY, we were starting to see real, sustainable results.
We went back to Blogging & SEO
So...
Being a risk taker and also 99.9% sure it would work, I adopted the same strategy for my other clients who at the time weren't focused on their organic traffic.
Every single time, I saw the same results: More traffic and increase in sales and marketing that gave their brand the visible boost it needed.
Grow my clients' stores using the same strategy
then i started to...
"I can't believe how much I've learned"
I’ve taken and paid for so many courses offered by experts, but this is the first time I got my money’s worth out of a course. I could have searched for days to find the information Laura provides in her Blogging and SEO modules and still wouldn’t have moved an inch forward towards my goals.
- Jean, Graphic Designer & eCommerce Owner
give me the deets
Bi-Weekly Group Calls
+ Work through a specific module together every other week
+ Live tutorials & walkthroughs
+ Semi-private Q and A
Access to My
Self-Paced Course
+ 5 actionable self-paced modules
+ 2 bonus modules
+ Tons of additional resources, tutorials & tips to guide you
Private Slack Group Channel
3-months of access to me for:
+ Unlimited reviews and feedback
+ Ongoing support
What's included
Access to My Resource Library
+ Download free workbooks, questionnaires, and worksheets
+ Suggestions to my favorite tools
+ Discounts for future mentorship or consulting
Optional 1:1 Upgrades
+ Get deeper support with 25% off my hourly rate
OR
+ Pay in FULL for FREE 1:1 90-minute strategy session
The Purpose-to-Profit Framework
WHY BLOGGING & SEO?
This strategy is the first step to driving traffic to your online store so that you can:
understand your ideal audience
Before ever thinking about your customer needs, you have to understand what information they're searching for.
provide undeniable value
Provide valuable content that attracts your ideal audience and makes them want to connect with your brand.
build & Nurture connection
Build and nurture the connection with your ideal audience to earn them as customers.
drive impact
Build brand loyalty that helps drive collective action.
Module 3: How to Optimize Your Content
Module 2: SEO 101 & Keyword Research
Module 1: Why Blogging & Brainstorming Content
Intro Module: The Purpose-to-Profit Framework
Module 4: Publish & Track Your Success
BONUS 1: Turn Readers into Subscribers
This module lays out exactly WHY educational content is so important for purpose-driven eCommerce brands.
You'll discover why conventional marketing strategies don't typically work for purpose-driven businesses and where you should focus your efforts instead.
Before ever thinking about your customer needs, you have to understand what information they're searching for.
Module 1 will teach you the basics of Google search and how you can take advantage of what your people are already searching for.
This module sets the foundation for why blogging and SEO is SO valuable for purpose-driven brands.
This module will also help define WHO you're writing for and WHAT to write so that your content resonates and converts.
Rank your highly engaging blog content so that you can start attracting people to your online store.
Module 2 will teach you everything you need to know about search engine optimization (SEO) and how to research keywords easily and effectively.
I'll also show you how to compete with AI tools like Google AI overview and ChatGPT!
This module focuses on headlines, content structure, writing techniques and keyword optimization so that you can make content both your readers AND search engines love.
You'll also learn how to naturally include mentions of your products to increase overall site traffic.
Blogging and SEO is an ongoing and evolving strategy.
This module not only shows you how to upload and publish your content, but will also teach you how to set up the necessary tools to track and measure your success.
This module also includes a full Google Search Console Setup and Analysis tutorial!
Learn to create pop-ups in Klaviyo, the top eCommerce email marketing tool, so that you can start collecting emails and start selling to subscribers!
BONUS 2: SEO for eCommerce Collection & Product Pages
What would this course be without teaching you how to optimize your collection and products pages too!
Discover the exact templates I use for my clients to help boost their transactional pages as well!
What you'll learn in the course...
What you'll learn in the course...
BONUS 3: Optimizing for Search Engine AI + LLMs
SEO is rapidly changing with the introduction of AI in search engines, especially for eCommerce brands.
Learn how I optimize my posts and pages to take full advantage of AI ranking!
"From the bottom of my heart - Thank you Laura"
I highly recommend Laura as a mentor as she provides a wealth of information, is flexible and willing to go the extra mile to help. I always felt she genuinely cared about me & the success of my business.
- Tara, Skincare Manufacturer & eCommerce Owner
The Purpose-to-Profit
Blogging & SEO Cohort Covers...
how to find your ideal audience
how to create valuable, engaging content
how to find keywords your audience is using
how to optimize your content for those keywords
BONUS: HOW TO TURN READERS INTO SUBSCRIBERS
BONUS: OPTIMIZE YOUR Ecommerce sale pages
It's not just a self-paced course.
It's a guided mentorship tailored to your sustainable ecommerce brand.
Hi, I'm Laura - 8+ Shopify expert, consultant, mentor
After growing and scaling eCommerce brands, here's what you need to know
If your store isn't converting, it's probably not your website. It's your traffic.
And more importantly, your strategy for getting the right people to your site in the first place.
But figuring that on your own? It can be overwhelming and messy.
That's why I created this mentorship.
To give you a proven, step-by-step framework AND the personalized guidance you need to grow your sustainable eCommerce store with content that actually attracts and converts.
Laura was a truly dream partner- she brings brains, determination and design and development talent and felt like a true partner to our business.
Laura is very professional, smart, honest, creative, and a great communicator. She is a pro.
Laura is very skilled. She has helped us tell our story in a cohesive manner across all our platforms, including blogs. E-commerce is a very intense business but she has a way to build a strategy and test it.
Laura is a great partner and ALWAYS has our interests in mind.
Laura's experience and knowledge is invaluable but it's her calm and kind demeanor that sets her apart from other mentors.
From the beginning, my business partner and I felt like Laura really "got us."
What it feels like to work with me...
They are very down to earth, great work ethic, very good communication and fit our culture of rolling their sleeves up.
This mentorship was made for...
THE Scrappy Starter
You've built your brand on passion and purpose, but that traffic? It's just not coming.
You're ready for a marketing plan that actually works, doesn't waste your time, and works for your budget (which can feel almost non-existent at this point).
THE Overwhelmed Founder
THE Overwhelmed
Founder
You're wearing all the hats–posting to Instagram, packing orders, answering emails, and running your marketing strategy all on your own. Things are moving, but not quick enough. You need something that drives results while giving you time to focus on other areas of your business.
THE Conscious
Storyteller
THE Conscious Storyteller
You're a pro at telling your story, but struggle to translate that vision into visibility and sales. While you know you'll have no problem selling to your customers, you're still waiting for them to show up.
THE Social Butterfly
You've grown significantly on social media, but it's burning you out. What you once enjoyed doing now feels like a chore and you're aching for a marketing strategy that's going to help you grow and sustain your energy.
This is for the founder who's done guessing
how to drive traffic and sales to their store
You can't wait for the day when your online store...
Brings in consistent traffic without you having to constantly fight for it
Feels like it's finally attracting the right people who understand its purpose
Grows with ease while your content does all of the heavy lifting
Has the opportunity to generate OR increase sales
$650
$850
3 payments of
$325
$425
6 payments of
Pick the pricing plan that works for you
For less than any paid ad is going to cost you
$1,950
$2,550
The self-paced Blogging &
SEO course
pay in full
6 group coaching calls
private slack channel
resource library
The self-paced Blogging &
SEO course
6 group coaching calls
private slack channel
resource library
The self-paced Blogging &
SEO course
6 group coaching calls
private slack channel
resource library
BONUS: 1:1 90-minute strategy session
Frequently Asked Questions
Nope. This mentorship is beginner-friendly and made for founders who are new to blogging, SEO, or content strategy.
The less, the better! Seriously. Blogging and SEO are ideal for small, purpose-driven brands looking to build traffic without relying on a huge following.
That's totally fine! While the self-paced course focuses on Shopify, most eCommerce platforms work similarly. If at any point you have trouble figuring something out for your platform, I'll send over additional instructions.
It’s a hybrid: you get structured modules and live support in a tight-knit group (max 5 people). You’re not doing it alone.
That’s totally fine. I’ll help you build a plan that fits your bandwidth—whether that’s one post per month or something more.
Yes! You’ll get feedback during calls and in Slack. And if you want more support, you can book optional 1:1 calls. You also get a 90-minute 1:1 strategy call with me when you pay in full!
For the August-November cohort, the bi-weekly calls will be held on Tuesday afternoons. If you can't attend live, I'll be sending recordings after the call! You can also submit any questions ahead of time and I'll answer them on the call.
