The Blog
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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
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Maggots. That’s what I remember most. When I lived in Toronto, composting was easy. My apartment building had a system built right into the garbage chute. I separated my food scraps, tossed them down the chute, and felt good knowing they were handled. It was easy, convenient, and honestly? Kind of satisfying. Then I moved […]
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You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
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If you’ve ever asked yourself, “How do I make my product more sustainable?” the first place to look isn’t your packaging or marketing; it’s your materials. Sourcing is the foundation of every product you sell. The raw materials you choose have the most significant impact on your business’s footprint, and they often decide whether your […]
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I pride myself on making quick decisions. But at a business conference in Orlando? I spent a full 48 hours debating going to Disney World vs. Universal Studios for my one day off. Ridiculous, I know. I was weighing ride intensity, crowd levels, vibes, thrills—the works. I ended up choosing Universal for one reason: the […]
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You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
