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Get a step-by-step approach to finding valuable keywords and creating optimized blog posts that drive sales.

Learn how to research your audience and write copy they'll love!

Here's what I wish I had known when I first launched my sustainable e-commerce brand.

My FREE blogging and SEO guide breaks down the basics on how to increase your site's traffic without spending any budget! In it, you'll:

You're wasting good money on bad ads

*Not a 'results by tomorrow' strategy, but a steady climb to sustainable traffic*

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A downloadable buyer persona template (available in Google Slides or Canva)

Prompts to discover your ideal customer's goals, objectives, motivation and struggles are

A breakdown of buyer personas and why you need them

Here's what I wish I had known when I first launched my sustainable e-commerce brand.

The secret to sustainable growth isn't reaching more people - it's reaching the right people. Discover how to find and connect with customers who already want what you're offering. In it, you'll find:

Struggling to find customers who truly value what you offer?

MEET ME

Seven years ago, I kicked off my digital marketing career as an eCommerce copywriter creating site copy, product descriptions, and social media captions. It wasn’t long before I dove head-first into design and development, and, well, the rest is history. 

These days, I help e-commerce brands scale their stores in a way that makes sense for them and the planet


Your eCommerce Strategy Consultant & Mentor

Hi, I'm Laura!

CHECK OUt MENTORSHIPS I'M CURRENTLY RUNNING

If you’re not quite ready for consulting but still want your store reviewed by an expert, my mentorships are the perfect place to start. You’ll get hands-on guidance, practical strategies, and the clarity you need to grow sustainably, without the full consulting commitment.

Start with Mentorship Instead

need ready for consulting?