The Blog
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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
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Maggots. That’s what I remember most. When I lived in Toronto, composting was easy. My apartment building had a system built right into the garbage chute. I separated my food scraps, tossed them down the chute, and felt good knowing they were handled. It was easy, convenient, and honestly? Kind of satisfying. Then I moved […]
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You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
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When I first started working in eCommerce, I never thought I’d be dusting off my old-school marketing books. Here I was, writing copy and dabbling into web design and development, never ever thinking I’d end up helping clients with their brand strategy. But seven years later, here we are – helping clients get back on track […]
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If your newsletters or email automations aren’t generating 20% of your total revenue, it’s time for a new strategy. I’m here to show you exactly HOW to supercharge your email game and make your customers fall head over heels for your brand. But first… Email marketing is hands down the most effective (and one of […]
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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
