The Blog
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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
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Maggots. That’s what I remember most. When I lived in Toronto, composting was easy. My apartment building had a system built right into the garbage chute. I separated my food scraps, tossed them down the chute, and felt good knowing they were handled. It was easy, convenient, and honestly? Kind of satisfying. Then I moved […]
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You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
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If you’ve landed on this post through Pinterest or Google, let me be upfront: this isn’t your typical Shopify store launch checklist. Hundreds of checklists will walk you through the fundamentals. But setting up your store is only the beginning. And most guides? They skip over the tools and strategies that move the needle for […]
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Launching a new brand? I bet your content marketing strategy is sitting at the bottom of your to-do list, right next to “finally start meditating” and “drink more water.” And like most store owners, you’re probably thinking about dumping your budget into paid social media marketing ads instead. *Big mistake.* Here’s why: while paid ads […]
