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Let’s be honest, most About pages suck. How often do you pass by a website’s ‘About Us’ page, only to be handed a generic, boilerplate description of who they are and what they do? Instead of helping you connect with them, you walk away wondering:“So…why should I even give two shits about you?”“This mess of […]
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Maggots. That’s what I remember most. When I lived in Toronto, composting was easy. My apartment building had a system built right into the garbage chute. I separated my food scraps, tossed them down the chute, and felt good knowing they were handled. It was easy, convenient, and honestly? Kind of satisfying. Then I moved […]
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You’d be amazed how many “eco-friendly, sustainable” products aren’t. Building my second business, The Kind Pet, I’ve had a front-row seat to all the ways sustainability gets twisted, stretched, and greenwashed until it’s barely recognizable. I’ve talked to plenty of suppliers who swore their materials were natural—until I asked a few deeper questions and found […]
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Hi! If we haven’t already met, I’m Laura! Founder of Dolgify and author of this little blog. I help small to mid-sized sustainable merchants build eco-friendly stores and ethical stories their conscious customers deserve. If you liked this post and want to learn more, here are a few ways you can connect with me: Join […]